Business Overview

The global Clean Beauty Market continues to expand, driven by consumer demand for transparency, sustainability, and efficacy.  This opportunity is THE online destination dedicated to offering a range of hair and skincare products crafted from natural, vegan ingredients, built on a foundation of clean and scientifically backed formulations.  The business operates a profitable three stream model: direct to consumer (DTC) via Shopify, a robust wholesale B2B division, and a high margin private label division offering custom formulation and white label services.

They boast an exceptionally loyal customer base with a very healthy social media following of ~26K followers, a remarkably low customer acquisition cost of $1.40, and 27% of revenue generated from repeat DTC customers, driven entirely by organic strategies. 

The company’s loyal customer base, award-winning products, and untapped future growth opportunities position it as an attractive acquisition. With current growth momentum, a well-developed brand identity, and excellent margins, this business is primed for the next stage of expansion.

Key Benefits

• Strategic Growth & Channel Expansion: The brand is currently executing a multi-channel scaling strategy, expanding to major social commerce and third-party marketplaces. The wholesale pipeline is equally robust, highlighted by a pending multi-location travel hub deal and a high-volume partnership for a headline feature placement with a leading beauty subscription box.  These catalysts position the business for significant top-line expansion through 2026
• Top-Tier Retailers and Beauty Membership Platform Partnerships: The company has recently secured three high profile clients, significantly expanding its national exposure. Following successful launches in Q4 2025, other major partnerships have been secured in H1 2026. Together, these high-volume accounts solidify the brand’s footprint in the national wholesale market
• Established Multi Channel Distribution: Wholesale revenue through 400 to 500 High Profile retail stores and DTC with strong repeat purchase behavior
• Award Winning Product Line: Recognized by Vogue and nominated for multiple industry awards
• High Margin Private Label Division: Offers scalable B2B revenue through custom formulation and white labeling with minimal additional overhead
• Strong Founder Legacy: Founder named to BC Business 30 Under 30, YWCA Women of Distinction nominee, and Visa She’s Next award winner, lending credibility and media appeal
• Efficient Customer Acquisition: Extremely low CAC driven entirely by organic strategies, with 27% of DTC revenue from repeat customers

Marketing 

The Company’s marketing is entirely organic and content driven, with no paid advertising to date. Strategies include:

• Regular Posting on the brand’s main Instagram account, the founder’s personal account, and a dedicated private label account
• Strategic Influencer Collaborations and user generated content campaigns
• Blog Content and SEO Optimized product pages
• Email Marketing to a 24,000 subscriber list

Operations

The business is efficiently run by a solo founder who works 40 hours per week, directly managing marketing strategy, inbound and outbound sales, product formulation, operations oversight, email marketing, and content creation across founder-led social channels. Supporting the founder is a dedicated team of contractors: a Social Media Manager, Shipping and Warehouse Manager, and a Formulation Technician, along with 10–15 bottle-filling contractors engaged on an as-needed or project basis. 

Financial Strength & Growth Momentum

The business demonstrates exceptional financial health, delivering consistent year-over-year growth with sales up 21% and profits up 21% in the current TTM (CAD) over 2025. This expansion is underpinned by a robust 34% Net Profit Margin, reflecting both operational efficiency and strong brand equity.

Momentum has accelerated significantly in early 2026, with Q1 performance already surpassing the previous year as both Wholesale and DTC channels surge simultaneously. Looking ahead, the trajectory remains steep: Proforma 2026 figures with booked wholesale revenue are projected to rise 66% in Sales and 82% in Profits (CAD) over the current TTM May 2026 period, further strengthening the Net Profit Margin to 38%.

This upward trajectory is secured by a diverse and high-value pipeline, including:

• Scalable Partnerships: Recently secured major partnerships, with a large-scale order in production for shipment in June 2026.  Pending multi-location travel retail deals, European distribution, and a high-volume subscription box feature.
• Digital Expansion: Upcoming launches on Amazon Storefront and TikTok Shop, supported by optimized Meta ad campaigns.

As the brand executes this aggressive multi-channel scaling strategy, it is perfectly positioned for significant top-line expansion through mid-2026. For a prospective buyer, this represents an ideal opportunity to acquire a thriving enterprise with established distribution and the necessary momentum to capitalize on the upcoming peak holiday season.

Financial Summary

Proforma 2026*

Gross Revenue $759,164 USD
Cash Flow $284,748 USD

Gross Revenue $1,054,662 CAD
Cash Flow $395,584 CAD

*Proforma includes a significant wholesale order which is already booked with manufacturing underway and expected to ship out in June

TTM May’26

Gross Revenue $555,672 USD
Cash Flow $190,328 USD

Gross Revenue $766,591 CAD
Cash Flow $262,572 CAD

Currency Conversions (CAD to USD). 

USD equivalent at time of sale will vary based on exchange rates.

TTM May’26 converted at the exchange rate of 0.724862 on 05/31/26
2026 Proforma converted at the exchange rate of 0.719817 on 06/03/26