This North County San Diego wine bar offers both beer and wine sales for on site consumption as well as an off sale license for retail sales. At present, the business operates more as a retail wine store, but could be converted to operate more as a wine bar to accommodate patrons who seek to taste their favorite wines accompanied by cheese plates or other complementary appetizers. The business currently offers wine tasting classes, promotional visits from local and regional growers and a “wine of the month” club. The community’s demographics consist primarily of middle-class and upper-class families with above average incomes which are ideal for this type of business. This is a rare opportunity for the wine enthusiast, as on sale and off sale licenses are difficult to obtain.

Business location: This 1,400 square foot facility leases for $3,000 per month including common area maintenance expense. The lease is valid until 2011 with options, or an entirely new term can be negotiated. The sale includes all the business assets including the furniture, fixtures, trade name, website and on sale and off sale licenses. Inventory valued at approximately $15,000 will be sold at cost at close in addition to the purchase price.

Business competition: Competition is considered to be low, as other beer and wine stores exist in the area, however none operate as a wine bar with retail distribution. This business’s locations, and freeway access, are ideal to capture optimal market share in this part of North County.

Business opportunities: This business has much room to grow. Online sales have not been developed. Deliveries are offered, however they are not aggressively promoted. Improving and expanding the on-site tasting facilities should provide an environment more conducive to capturing customer interest, thus increasing retail sales. A new owner could also increase the retail food offering, expand the wine bar side of the business, and add a kitchen to offer other complementary dishes to enhance the wine bar. As the area lacks liquor stores (the closest is nearly 5 miles away), a new owner may also consider applying for a retail liquor license, which could significantly enhance sales.

Support and training: 2 wks at 20 hrs/wk

Reason to sell: Personal

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